Case studies - Our Wristbands in Action
Our wristbands have found their way onto the wrists of millions of people around the world, helping our clients create secure access and lasting experiences at festivals, sporting events and brand activations. Click on the icons below to find out more about each project or click here to download all of our case studies in one pdf file.
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Coachella Vally Music and Arts Festival - 2011
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The challenge To provide organisers with an access control solution that would prevent the re-sale of tickets, drastically reduce wristband pass-backs and allow for greater control over the admission of guests. In 2010, Coachella organisers struggled with worries of over capacity after many wristbands were being either copied or easily removed and passed over the gate, therefore whatever solution used, the event wristbands themselves had to have additional security features preventing any chance of reproduction. |
Download the Coachella case study
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The solution 
ID&C collaborated with RFID systems provider Intellitix to offer Coachella a contact-less access control solution replacing physical tickets with custom designed RFID wristbands. The system used a secure database of ticket-holders' information which linked to ID&C's RFID wristbands through an encrypted 16-digit UID code. The wristbands featured an RFID chip encased in a watertight tag and were fitted with the company’s patented Smartlock® closure. The wristbands also featured a range of security weaves, making forgery practically impossible. Intellitix provided an RFID portal system across the entrance of the Coachella festival site, where upon entry; patrons tapped their RFID wristbands on the portals for instant access.
The result ID&C’s custom designed security wristbands, coupled with an RFID SmartCard gave organisers a robust identity solution that ran in sync with the RFID hardware and systems to completely eradicate touting, secondary ticket sales and wristband pass backs. The RFID system gave event managers complete control over the admission process, generating real-time attendance figures depicting how many fans were in our outside of the main arenas. When accessing the festival site, the RFID portals read the RFID chips in the wristbands, instantly matching the UID to the corresponding ticket information, granting access to fans in less than a second. This additional benefit also helped to drastically reduce queuing times and alleviate pressure on security personnel.
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Adidas Underground - 2012
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The challenge During the London 2012 Olympic Games, official sportswear provider Adidas looked to create unique experiences for fans of music, sport and fashion that would reach past a physical audience into the online world.
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Download the Adidas case study
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The solution ID&C supported a series of exclusive parties curated by audience engagement company Stormcrowd and event producers Sparklestreet. The 14 events, dubbed Adidas underground brought together icons from the world of music, fashion and sport to stylish venues across East London with highlights including an exclusive come back gig by the Stone Roses.
The result Through RFID technology, an online audience of 2 million was generated when ticket holders linked their RFID wristbands to their Facebook accounts and automated live check-ins and wall posts using custom-built units throughout the venue.
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To extend the audience beyond the venue walls, ID&C supplied over 10,000 RFID wristbands and ID cards to work alongside RFID systems from Intellitix and provide an engagement tool that would merge the physical event space with the online social world. ID&C’s RFID wristbands would work as a ticket, a cashless wallet and a doorway to real-time social networking.Vodafone - The "Raise Your Game" Festival - 2012
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The challenge As part of its 3G network launch, Vodafone Hungary wanted to leverage the brand’s partnership with Vodafone McLaren Mercedes Formula One team to maximise buzz during the roll out. |
Download the Vodafone case study
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The solution To achieve mass participation amongst consumers at the event, Ignite turned to leading event wristband supplier ID&C to provide a robust yet visually appealing wristband solution. ID&C supplied its vinyl-based RFID wristbands that featured an RFID microchip inlay capable of integrating with Ignite’s Facebook Amplification platform.
The result 75,000 Hungarians visited the event over the first three days, whilst a staggering 250,000 attended the fourth day to watch Jenson Button drive his F1 car through a specially created 1.6km street circuit.
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Lollapalooza - 2011 & 2012 |
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The project ID&C worked with promoter C3 Presents to provide over 130,000 RFID wristbands for a contact-less access control system. Working with Front Gate Tickets and RFID technology specialist, Intellitix, ID&C supplied its RFID SmartCards with its patented Smartlock® fabric wristbands. C3 Presents' Head of Ticketing, Maura Gibson said, “ID&C delivered an impressive RFID cloth wristband for my 3-day U.S festivals (Lollapalooza and Austin City Limits Music Festival), cuffing over 200,000 fans and crew stylishly and comfortably. Through sweat, wind and rain the locking clasps and RFID cards worked flawlessly and securely. ID&C’s interactions with me regarding design, production, and overseas delivery were prompt and informative. I felt as if I was their only client and they handled my last minute requests like a champ. I would certainly recommend ID&C to other festivals and concert promoters throughout the world.”
ID&C supplied its RFID SmartCard fabric wristbands which features an integrated RFID microchip on a custom printed tag. |
Download the Lollapalooza case study
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Snowbombing - 2013 |
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The project Working with Intelligent Venue Solutions and Quantum Card Services, ID&C supplied RFID enabled wristbands on behalf of Barclaycard for mainland Europe's first fully integrated RFID festival. Snowbombing, in Mayrhofen, Austria, hosted a number of exclusive parties on the mountaintop venue named the Barclaycard Arctic Disco.
The product |
Download the Snowbombing case study
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