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Case studies - Our Wristbands in Action

Our wristbands have found their way onto the wrists of millions of people around the world, helping our clients create secure access, cashless environments and lasting experiences at festivals, sporting events and brand activations. Click on the logos below to find out more about each project or click here to download all of our case studies in one pdf file. Whether utilising the latest RFID or NFC technologies, creating custom wristband moulds or integrating barcode solutions, at ID&C we make wristbands do more.

Coachella-festival    vodafone   adidas   lollapalooza   austin city limits  
                   
bamboozle   sasquatch   outside lands   slotsjfell festival   Bonnaroo  
                   
 Buku festival    Snowbombing    Op Dreef    Bonnaroo 2013 logo    Parklife 2013  
                   
Osheaga Logo       UEFA Champions Festival logo                


ID&C presents 'One RFID Wristband' - Summer 2012
 


 

Coachella Vally Music and Arts Festival - 2011
 

The challenge
 

To provide organisers with an access control solution that would prevent the re-sale of tickets, drastically reduce wristband pass-backs and allow for greater control over the admission of guests. In 2010, Coachella organisers struggled with worries of over capacity after many wristbands were being either copied or easily removed and passed over the gate, therefore whatever solution used, the event wristbands themselves had to have additional security features preventing any chance of reproduction.

   

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The solution
 

RFID Wristbands

ID&C collaborated with RFID systems provider Intellitix to offer Coachella a contact-less access control solution replacing physical tickets with custom designed RFID wristbands. The system used a secure database of ticket-holders' information which linked to ID&C's RFID wristbands through an encrypted 16-digit UID code. The wristbands featured an RFID chip encased in a watertight tag and were fitted with the company’s patented Smartlock® closure. The wristbands also featured a range of security weaves, making forgery practically impossible. Intellitix provided an RFID portal system across the entrance of the Coachella festival site, where upon entry; patrons tapped their RFID wristbands on the portals for instant access. 

 

The result
 

ID&C’s custom designed security wristbands, coupled with an RFID SmartCard gave organisers a robust identity solution that ran in sync with the RFID hardware and systems to completely eradicate touting, secondary ticket sales and wristband pass backs.

The RFID system gave event managers complete control over the admission process, generating real-time attendance figures depicting how many fans were in our outside of the main arenas.

When accessing the festival site, the RFID portals read the RFID chips in the wristbands, instantly matching the UID to the corresponding ticket information, granting access to fans in less than a second. This additional benefit also helped to drastically reduce queuing times and alleviate pressure on security personnel.

 

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Adidas Underground - 2012


The challenge
 

During the London 2012 Olympic Games, official sportswear provider Adidas looked to create unique experiences for fans of music, sport and fashion that would reach past a physical audience into the online world.


The project would need to extend the Adidas brand and its association with the Olympic Games to new audiences around the world, creating a memorable and engaging experience for those who participate.

   

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The solution
 

ID&C supported a series of exclusive parties curated by audience engagement company Stormcrowd and event producers Sparklestreet. The 14 events, dubbed Adidas underground brought together icons from the world of music, fashion and sport to stylish venues across East London with highlights including an exclusive come back gig by the Stone Roses.

adidas underground wristbandsTo extend the audience beyond the venue walls, ID&C supplied over 10,000 RFID wristbands and ID cards to work alongside RFID systems from Intellitix and provide an engagement tool that would merge the physical event space with the online social world. ID&C’s RFID wristbands would work as a ticket, a cashless wallet and a doorway to real-time social networking.

 


The result
 

Through RFID technology, an online audience of 2 million was generated when ticket holders linked their RFID wristbands to their Facebook accounts and automated live check-ins and wall posts using custom-built units throughout the venue.

The instantaneous effect of RFID technology coupled with event wristbands helped engage the Adidas Underground audience in new ways and project the brand to a wider audience amidst the biggest sporting event in UK history. 

 

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Vodafone - The "Raise Your Game" Festival - 2012
 

The challenge
 

As part of its 3G network launch, Vodafone Hungary wanted to leverage the brand’s partnership with Vodafone McLaren Mercedes Formula One team to maximise buzz during the roll out. 

Leading UK brand experience agency Ignite created the ‘Raise Your Game Festival’, a 4-day event, which gave consumers the chance to take part in a number of F1-based activities while engaging with the Vodafone brand. The Ignite team sought a way to ensure significant amplification of the event and looked to find a solution that would merge the audience with its social media registration platform - RFID Facebook Amplification.

   

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The solution
 

To achieve mass participation amongst consumers at the event, Ignite turned to leading event wristband supplier ID&C to provide a robust yet visually appealing wristband solution. ID&C supplied its vinyl-based RFID wristbands that featured an RFID microchip inlay capable of integrating with Ignite’s Facebook Amplification platform. 

Vodafone RFID Wristbands
The custom RFID wristbands were based upon the commonly used ‘security wristband’ design, helping consumers to instantly recognise the method of application and easily understand how to use the wristbands in conjunction with Ignite‘s RFID platform.

 

 

The result


75,000 Hungarians visited the event over the first three days, whilst a staggering 250,000 attended the fourth day to watch Jenson Button drive his F1 car through a specially created 1.6km street circuit.


The success of Ignite’s Facebook Amplification platform and ID&C’s RFID wristbands helped amplify onsite activity by an astonishing 220% with an overall Facebook reach of 1.7m people worldwide. 

 

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Lollapalooza - 2011 & 2012

 

 

 lollapalooza

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The project

ID&C worked with promoter C3 Presents to provide over 130,000 RFID wristbands for a contact-less access control system. Working with Front Gate Tickets and RFID technology specialist, Intellitix, ID&C supplied its RFID SmartCards with its patented Smartlock® fabric wristbands. C3 Presents' Head of Ticketing, Maura Gibson said, “ID&C delivered an impressive RFID cloth wristband for my 3-day U.S festivals (Lollapalooza and Austin City Limits Music Festival), cuffing over 200,000 fans and crew stylishly and comfortably. Through sweat, wind and rain the locking clasps and RFID cards worked flawlessly and securely. ID&C’s interactions with me regarding design, production, and overseas delivery were prompt and informative. I felt as if I was their only client and they handled my last minute requests like a champ. I would certainly recommend ID&C to other festivals and concert promoters throughout the world.” 


The product
 

lollapalooza event wristbands

ID&C supplied its RFID SmartCard fabric wristbands which features an integrated RFID microchip on a custom printed tag.

 
 

 

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Austin City Limits - 2011 & 2012

 

 

 austin city limits

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The project

After the success of Lollapalooza in August 2011, ID&C worked again with promoter, C3 Presents, to provide over 120,000 RFID wristbands to the Austin City Limits Music Festival. As before, ID&C worked with Front Gate Tickets and RFID technology provider Intellitix to provide our RFID SmartCard with Smartlock® Fabrikband™ product to the event. The wristbands were used for access control and sent out in advance as tickets to the event.

 

The product
 

ID&C supplied its RFID SmartCard fabric wristbands which features an integrated RFID microchip on a custom printed tag.

 

 

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Bamboozle - 2012

 

 

 bamboozle

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The project

ID&C provided over 130,000 RFID wristbands to Bamboozle for its return to Asbury Park after years in exile. This festival saw the return of Bon Jovi to the boardwalk shores of New Jersey. The show was produced by Live Nation with Intellitix used as the RFID access control provider. Bamboozle used the RFID SmartCard with the Smartlock® Fabrikband™

 

The product
 

ID&C supplied its RFID SmartCard fabric wristbands which features an integrated RFID microchip on a custom printed tag.

 

 

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Sasquatch - 2012

 

 

 sasquatch

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The project

One of 4 Live Nation produced festivals that ID&C provided RFID wristbands to in 2012, Sasquatch used the RFID SmartCard with the Smartlock® Fabrikband™ to control access to over 45,000 patrons. The wristbands were sent out as tickets prior to the festival.

 

The product
 
ID&C supplied its RFID SmartCard fabric wristbands which features an integrated RFID microchip on a custom printed tag.

 

 

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Slottsjfell - 2012

 

 

 slottsfjell

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The project

ID&C's first European RFID project, Slottsfjell, the spectacular Norwegian festival needed over 25,000 custom RFID wristbands to be used for both contact-less access control and cashless payments. The RFID technology for the festival was provided by German companies Identive and Payment Solution.

 

The product
 
ID&C supplied its cloth wristbands with RFID SmartCard. The SmartCard houses an integrated RFID microchip on a custom printed tag.

slottsfjell RFID wristbands
 

 

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Outside Lands - 2012

 

 

 outside lands

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The project

ID&C released its Mk II SmartCard at the Outside Lands Music Festival in Golden Gate Park, San Francisco. Working with Another Planet Entertainment and Intellitix, ID&C's cloth wristbands were used for VIP and workers access around the site. The new SmartCard included a hardened RFID disc, developed for greater strength and resilience during multi-day festivals. The robustness and durability of the new chip were put through its paces with fantastic results. Reports showed the failure rate of the chips over the entire weekend was 7 out of 35,000 or 0.002% -  the best performance seen of an RFID chip to date.

 

The product
 
ID&C supplied its RFID SmartCard fabric wristbands which features an integrated RFID microchip on a custom printed tag. This was the first event to use the new, reinforced SmartCard design.

 

 

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Bonnaroo - 2012

 

 

 Bonnaroo festival

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The project
 

ID&C worked with promoter AC Entertainment and SuperFly on their flagship festival, Bonnaroo.ID&C provided the Tennessee festival with over 135,000 RFID wristbands fitted with ID&C’s SmartCard and patented Smartlock® locking system. Bonnaroo is one of the most challenging environments to perform in with the site being open 72 hours straight.


The RFID wristbands were also used by patrons to contact-less-ly update their Facebook status, check-in to stages and upload photographs. Intellitix provided the access control system and social media integration which along with the RFID wristbands helped achieve over 1.9 million Facebook Likes during the festival.

 

The product
 
ID&C supplied its RFID SmartCard fabric wristbands which features an integrated RFID microchip on a custom printed tag.

 

 

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Buku - 2013

 

 

 Buku festival

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The project
 

ID&C teamed up with Huka Entertainment to supply RFID enabled wristbands to Buku Festival, a two day electronic dance music event in New Orleans. Buku RFID wristband


The festival, now in its second year used ID&C's RFID wristbands as part of a contact-less access control system provided by Intellitix. 

The festival was headlined by Calvin Harris and Nero

 

The product
 
ID&C supplied over 18,000 of its new and improved SmartDisc RFID wristbands, accompanied by ID&C's latest edition of its patented SmartLock locking clasp.

 

 

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Snowbombing - 2013

 

 

 Snowbombing

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The project
 

Working with Intelligent Venue Solutions and Quantum Card Services, ID&C supplied RFID enabled wristbands on behalf of Barclaycard for mainland Europe's first fully integrated RFID festival. Snowbombing, in Mayrhofen, Austria, hosted a number of exclusive parties on the mountaintop venue named the Barclaycard Arctic Disco.



Arctic Disco ticket holders were issued with RFID wristbands, each pre-loaded with $20 for use at the ice-bars. As well as contact-less payments, the PayBands enabled fans to trigger Facebook check-ins, status updates and tagged photos.  

 

The product
 
ID&C worked with Barclaycard to develope a unique silicone RFID wristband named the PayBand. The PayBands featured embedded MasterCard PayPass RFID chips.

 

 

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Op Dreef - 2013

 

 

 Op Dreef 2012

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The project
 

Working with Glownet, ID&C supplied RFID vinyl wristbands to Op Dreef, a brand new festival in the Dutch town of Roermond. Taking place on 25th May, some 2000 punters used the RFID wristbands as a secure, contactless  method of admission. The wristbands were also used to facilitate cashless payments when operating alongside technology provided by Glownet.

 

Op Dreef RFID wristbands

15,000 cashless transactions were made during the one-day event, with festival fans enjoying transaction times of less than 2 seconds.


The product
 
ID&C produced a custom vinyl wristband with embedded RFID technology and printed UID.


Key results

  • Purchase time: <2 seconds
  • Online transactions: 95%
  • Total cashless transactions: 15,000
 

 

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Bonnaroo - 2013

 

 

 Bonnaroo 2013

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The project
 

Working with AC Entertainment and Bonnaroo co-producers Superfly, ID&C were appointed for the second year running to produce over 80,000 custom RFID wristbands to be used with a contactless RFID system provided by Intellitix. Building on the success of 2012, Bonnaroo organisers sought to engage their fans in a number of social media-based activations placed around the festival site.


One interaction enabled fans to 'tap' their wristbands and check-in at the various stages, which in turn automatically posted the corresponding line-up to their Facebook timeline.


In addition to this, the RFID wristbands were used by fans to gain entry to the festival arenas and campsites, where the use of contactless technology made paper ticket redundant.


Bonnaroo organiser Taylor Showmaker commented on the success of the project: "we were delighted to work with the guys at ID&C again. Their RFID wristbands worked great and helped to make it easy for fans to interact with the various RFID activations around the festival."


The product
 
ID&C supplied a custom fabric wristband with security weaves, its patented Smartlock V4 closure and its SmartDisc RFID tag. Bonnaroo Custom Wristbands


How to love your RFID wristband

Still a relatively unknown technology to some people, the team at Bonnaroo created this awesome video explaining to fans how to care for, use and most importantly, love their RFID wristbands.
 

 

 

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Parklife - 2013

 

 

 Parklife

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The project
 

Parklife organisers Ear to the Ground appointed ID&C to supply the 45,000 capacity Parklife festival with a new, security wristband that would combat counterfeiters and prevent pass-backs from punters.

To fulfill the request, ID&C worked closely with Parklife and Ear to the Ground over two months to create a bespoke security wristband that featured highly secure weaves and a custom locking closure.


The product
 
ID&C supplied its new, patented Barrel Lock fabric wristbands, featuring a non-twist closure. In addition to this, ID&C supported the festival with a range of other security wristbands including its brand new Tyvek wristbands with security holograms.


The results

Parklife organisers praised the wristbands as 'the most secure we've ever used' with festival director Jon Drape adding, "ID&C came highly recommended and supplied a great product alongside knowledgeable support."

 

 

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Osheaga Festival - 2013

 

 

 Osheaga Logo

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The project
 

Working with organisers of the Virgin Mobile-sponsored Osheaga Festival, ID&C designed and manufactured over 75,000 RFID wristbands to work alongside the festivals' integrated RFID platform.

Issued to all ticketholders, artists and staff, the wristbands were not only used for contactless access control, but were used as part of an RFID-based social media integration that allowed fans to link their wristbands to Facebook and experience a whole host of fun interactions.

Upon registering and linking their RFID wristbands, ticketholders could upload sponsor-branded photos directly from one of several photo kiosks placed around the festival arena. The festival's own app 'Osheaga Play' gave connected fans a live stream of photos as well as access to other festival related content including music and maps of the site.


The product
 
ID&C supplied the RFID chips in watertight PVC shuttles, fastened to a custom-designed fabric wristband and fitted with the company's patented Barrel Lock security closure.

 

Connect & Go - a promotional video from Osheaga Festival


The results

Osheaga's 75,000 guests in total, made in excess of 24,000 interactions using the RFID wristbands, creating a potential reach of over 7.8 million people.

 

 

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UEFA Champions League Festival - 2013

 

 

 UEFA Champions Festival logo

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